Experience

The Commercial Nervous System® with

The Read™

Understand what's happening now before deciding what happens next.

Before you invest in yet another solution, commit more resource, or make significant change, it makes sense to understand what's happening right now inside your business, function or team.

The Read™ is a two day, on-site business performance audit for established SME / Agency owners and Leadership teams.

The Commercial Nervous System® establishes the commercial reality of your business before any more time, resource or money is committed to a decision that is based entirely on assumption.

Book The Read - Your Diagnostic Workshop

The Commercial Nervous System proprietary commercial framework showing systemic business performance

When something needs attention, yet the answer isn't obvious

You already know something isn't working as it should be. The business feels heavier to lead, decisions are taking longer, performance is inconsistent, the same issues keep returning, growth has created more pressure, you've invested in changes but haven't seen the benefit.

And what appears as a problem in one place, could well be just a symptom and not the actual cause.

A sales problem could be pricing, qualification or delivery. An HR issue could be unclear ownership or weak management. A systems problem may be an unwritten workaround masking an outdated process. A numbers problem could be revenue concentration, hidden costs or budget misalignment.

The Read™ gives you the evidence to understand what you are actually dealing with before deciding what needs to happen next.

Establishing commercial reality across the four commercial lenses

The Read™ applies The Commercial Nervous System® across the connected commercial lenses: People, Products, Process and Performance.

Together, they allow us to look beyond the issue presenting itself and understand what is really influencing performance, leadership and decision-making across the business or function.

The purpose is not to create a list of everything that could be improved.

It is to uncover what is commercially significant: what keeps happening, where pressure or friction exists, what is connected, what may simply be noise and what genuinely deserves attention.

What happens during The Read™?

The Read takes place on-site

over 2 days.

Beforehand we agree the scope, who needs to be involved, plus what information is required in order for the 2 days to provide you with the best possible return.

During the diagnostic we explore the behaviours, information, current activity and results already showing up across the business, testing what you think is happening against the evidence the business is revealing to us.

It is vital we don't start this diagnostic with pre-determined answers.

The Read™ is designed to establish enough commerical truth to understand what needs attention and why.

Deliverables & strategic preparation

Within 5 working days you will receive:

Executive summary of findings
Prioritised 30, 60, and 90-day action plan including suggested RACI.
Recommendations of where in the business or function, time, resource or investment could have the greater commercial impact.
Follow-up call to discuss the findings and answer any questions you may have.
An indication of whether The Standard™ is the right next step for you

Book The Read™ - Your Diagnostic Workshop

Is The Read™ right for you?

The Read™ is designed for established businesses and functions where the obvious answer is not necessarily the right one.

It is particularly useful if:

*Business is currently hard to lead

*Decisions now carry greater commercial consequence.

*The same issues are recurring despite previous attempts to address them.

*Performance doesn't reflect the capability you believe exists in the business or team.

*Different people have different explanations for what is happening.

*You are seeking objective evidence before investing any further time or resource.

You have the authority and appetite to act on the information and recommendations The Read™ provides.

The Read™

What it is & what it isn't

The Read™ is a standalone diagnostic.

It WILL establish commercial truth.
It WILL provide clear, evidence-based recommendations.
There is NO ongoing advisory.
There is NO outsourced implementation.
There is NO done-for-you delivery of the plan.
There is NO business strategy development.
Based on evidence, it WILL determine if a deeper, ongoing commercial advisory would add value.
Even if The Standard™ is not the right fit for you The Read™ WILL leave you with the evidence, priorities and recommendations that allow you to move forward without me.

Investment & Progression

Investment

£3,500 inc. VAT (Paid in full prior to the workshop session) T&Cs apply.

The investment includes the two-day on-site diagnostic, executive summary, detailed report, prioritised recommendations, 30, 60 and 90-day action plan and follow-up review.

The Read™ stands alone.

Understand what is happening first, then decide what happens next.

Start with The Read™

Move onto The Standard™ only when it is the right fit.

The Read™

FAQs

Do we need to complete The Read™ before The Standard™?

Yes. Every engagement starts with The Read™. To ensure The Standard™ is fully focused on the right activity we take the insights and evidence uncovered during The Read™ and build on them.

What do I need to prepare beforehand?

We will agree the general scope and identify the information, people and context required. The aim is not to create weeks of preparation, but to make sure the two on-site days are focused on the right parts of the business.

Who needs to be involved?

That depends on the scope. It may include the owner, leadership team, functional leads and other people whose perspective is important in providing information and understanding around how your business, function or team operates curently.

What if we believe we know what the issue is?

The Read™ does not assume your view is wrong. It tests that assumption against the wider commercial evidence to help prove your belief or show you where the actual challenges are before action is taken.

Can The Read be applied to one function rather than the whole business?

Yes. The Read™ can be applied to a specific function, problem, decision or area of concern. You can also look at The CNS Workshops as these focus on specific outcomes and may be more suitable as an initial step.

Can this be used as a standalone piece of work?

Yes. The Read™ can stand alone. Its purpose is to give you a clear, evidence-based understanding of what is happening and why, what requires attention and what should happen next.

What if The Standard™ is not suitable for us once we have completed The Read™?

Then The Standard™ will not be recommended. The purpose of The Read™ is to establish what the business needs, and improve your commercial confidence NOT to create dependancy. It may be that our recommendation is to instead run the workshops, or repeat The Read™ in 6-12 months time if we feel that would be more valuable to you.

Is the investment deducted from The Standard™ if we continue?

If The Standard™ is recommended, we will fully scope for your specific needs. Once the scope and pricing is agreed, your initial £3,500k will be deducted from the total.

Better Commercial Decisions Begin With Better Commercial Awareness

If you are an established SME owner or Agency owner or Leadership team and want to understand what is really driving business performance, before making your next significant decision, start with The Read™