Do I need to complete this before the flagship offer?

Yes. Every engagement starts with The Read™ because The Standard™ is built entirely on its outcome.

What happens during the diagnostic workshop?

It is a one-day, on-site session reviewing the business through the 4 lenses (People, Products, Process, Performance) to identify signals, patterns, and friction

What do I need to prepare beforehand?

You will receive a pre-engagement questionnaire and a list of useful information to bring. The day itself allows discussion without creating extra work.

Will I receive a written summary?

Yes. You receive an executive summary, diagnostic report, and 30/60/90-day action plan within 5 working days.

What happens if this shows I do not need The Standard™?

I will tell you. The purpose is to establish reality, not force a larger engagement.

Can this be used as a standalone piece of work?

Yes. Many clients gain significant clarity from an objective understanding of their commercial reality.

CNS WORKSHOPS

Introduce your team to The Commercial Nervous System® and a practical way to understand how their work connects. These workshops help teams improve communication, understand different priorities and respond to change, with the wider commercial outcome remaining a the focus.

The Commercial Chain Reaction

PURPOSE

Introduces The Commercial Nervous System® as a practical way to understand the connections between People, Products, Process and Performance, and apply that understanding to everyday work.

SIGN IT'S NEEDED

Help teams understand what they need from upstream colleagues, stakeholders and suppliers—and what downstream teams need from them to deliver effectively.

CORPORATE APPLICATION

Help teams connect client requirements, account management, creative work and delivery, improving how information and work move between them.

AGENCY APPLICATION

Teams understand their own responsibilities but don’t always see how their communication and delivery affect others—or how others affect them.

OUTCOME

A shared commercial language and a practical framework for communicating requirements, understanding dependencies and improving delivery across teams and relationships.

WHO's BUSINESS IS IT ANYWAY?

PURPOSE

Introduces CNS as a practical way to understand different priorities and how people’s responsibilities shape their view of the same situation.

SIGN IT'S NEEDED

Help functions understand what matters to their colleagues, why demands compete and how to work through them together

CORPORATE APPLICATION

Help clients, account teams, creatives and delivery teams understand each other’s expectations/ responsibilities and how they contribute to the services provided.

AGENCY APPLICATION

People are working towards what makes sense for their role, but conflicting priorities and assumptions make it harder to deliver together.

OUTCOME

A shared way to discuss competing needs, question assumptions and agree how to move work forward with the wider commercial outcome in mind.

THE BUSINESS HAS CHANGEd, HAVE YOU?

PURPOSE

Introduces CNS as a practical way to understand what a change means for people, what they provide, how work gets done and the results expected.

SIGN IT'S NEEDED

Help teams respond to changes in budgets, targets, suppliers or structure by understanding what needs to change in their everyday work.

CORPORATE APPLICATION

Help agencies respond to client wins and losses, new services or changing demands by considering what those changes might require across the agency.

AGENCY APPLICATION

The business has changed, but people are still working to old expectations, assumptions or routines.

OUTCOME

A shared way to assess what has changed, recognise what needs attention and agree what to adapt—and what still works.

The workshops can be delivered individually or as a series, with each introducing The Commercial Nervous System® and applying it to a different aspect of how your organisation works. Content is tailored to your teams, relationships and commercial context. Individual Workshop price £1,800 - Series price £4,995 ( all prices inc vat).

Application for workshops

The Commercial Nervous System proprietary commercial framework showing systemic business performance

Frequently Asked Questions About The CNS Workshops

Who are the workshops for?

Corporate functions, agency teams and leadership teams who want to understand how their work affects others and improve how they work together.

Do we need to understand CNS beforehand?

No. Every workshop introduces The Commercial Nervous System® and helps participants apply it to situations relevant to their work.

Do we need to complete The Read™ first?

No. Workshops can be booked independently. The Read™ is a separate commercial diagnostic; workshops introduce teams to CNS and build their ability to use it.